PEAK PERFORMANCE
5 SIMPLE STEPS TO ACHIEVE PEAK PERFORMANCE FOR YOUR CUSTOMERS AND YOUR STORE.

ENGAGING

1. Does your store measure feet?

YES: “Now, as you may know, shoes that are marked as the same size often fit quite differently, so I need to take a few seconds to measure your feet please.”

Measuring takes place.

Then, “One last question before I bring out some shoes. Many of our customers have any number of problems or issues with their feet, like heel pain or knee pain. So on a normal day for you how do your feet feel?”

IF THE CUSTOMER HAS NO PROBLEMS: “OK.” Then continue selling as normal.

IF THE CUSTOMER HAS PROBLEMS: “OK, I have a few ideas for you that might be able to help with that.” Then please follow steps two through five.

LEADING

2. Bring out a few Vionic styles so they can experience the unique support. In addition to the other shoes you were showing them, have them try Vionic on. (Rather than just asking if the customer would like to see something.)

3. Explain Vionic footwear is designed by a podiatrist, many styles have received the approval of the APMA and it is recommended by Dr. Andrew Weil. This will help them understand how the technology can help them.

PROPOSING

4. Use the 30-Day Comfort Guarantee, if necessary, to reassure your customer that you really believe the technology can help them and that is essentially a “no risk” purchase. (This guarantee also helps make Vionic a multiple sale option for you.)

5. As the customer is trying on the shoe, mention that it may take time to adjust to this level of support. Vionic suggests allowing a few days to allow the body to adapt to the supportive technology.